Challenge:

HG Engineering, a company that provides customized engineering solutions for extrusion companies, developed a new product that increases process control in plastic extruders for the tubing and profile industries, and needed assistance introducing it into the marketplace.

Solution:

AMI developed a product launch strategy and created marketing materials to promote the Flextrusion Tooling System. AMI also defined the value statement, developed the pricing formulation guidelines and created a brochure and poster display to be utilized at trade shows.